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Winston Francois — Web & Product Design

Brand and product design
that ships.

Selected web and product design led by our design team — brand systems, marketing sites, and end-to-end app experiences for venture-backed companies.

6
Selected Projects
Brand + Product
Design Scope
Web + App
Surfaces
BetterUp

Directing the brand and experience for an enterprise-to-consumer pivot

Directed the brand and experience for BetterUp's pivot from enterprise to direct-to-consumer — including plans & pricing and account creation.

Michelle Matthews · Design Lead
BetterUp direct-to-consumer experience design BetterUp plans and pricing design
Brightline

A marketing site and visual system for a children's behavioral health platform

Homepage and marketing-site design for Brightline, built on a clear, reassuring visual system for families.

brightline.com
Brightline homepage design Brightline visual system
Headspace Health

Making a beloved, playful brand feel legitimately clinical

Brand and product design that kept the warmth of Headspace while shifting it into a more abstract, educational, and clinical context — without losing the feel people love.

Michelle Matthews · Design Lead
Headspace Health brand system Headspace Health mobile product design
Storybook

A full rebrand and ground-up app redesign

Led a full rebrand — a new visual language plus a ground-up app redesign spanning browse, programs, and a gamified profile.

Michelle Matthews · Design Lead
Storybook app redesign Storybook gamified profile design
Nas.io

Brand and homepage exploration for an AI creative-commerce platform

Brand and homepage explorations for Nas.io, an AI creative-commerce platform.

Julia Echevarria · Designer
Nas.io homepage exploration Nas.io brand exploration
Radical Health

A live marketing site for an AI health company

Website design and build for Radical Health — live in production.

Visit radicalhealth.ai →