For Profound · Confidential

LinkedIn-native organic social. NYC-based.

Two creators who can own Profound's brand voice on LinkedIn — capture content in-person, run the calendar, and stop the scroll.

The Brief
The Candidates

Two complementary creators.

Creator A

The Brand Storyteller

Editorial depth → scroll-stopping social.
NYC · in-person available
What they do

Builds and runs social calendars and repurposing systems. Writes trend-driven, brand-forward long form that converts into native LinkedIn content. Strong at translating a company's POV into a consistent voice.

Representative work
  • A feature on how Gen Z is reshaping luxury retail — consumer-trend analysis + brand storytelling for a luxury-business publication.
  • A practical playbook on building a social media calendar — organic social ops and cross-platform content repurposing for a major music-distribution platform.
Fit for Profound

Owns brand voice + editorial bar; can stand up a real social calendar and a repurposing engine from day one.

Creator B

The Technical Translator

Makes complex categories legible.
Brooklyn / NYC · in-person available
What they do

A marketing "swiss army knife" for mission-driven and frontier-tech orgs. Specializes in making hard topics legible to non-native audiences — crypto, payments infrastructure, agentic commerce. Copy + graphics + CMS + content ops + co-marketing.

In their words
"I have experience with AI-adjacent companies (e.g. building payment infrastructure for agentic commerce/trading), but not AI companies directly. A lot of my tech work is in the crypto space — especially explaining crypto concepts to non-crypto-native audiences."
Representative work
  • A case study on cutting crypto onboarding from 30+ minutes to seconds — problem→solution narrative, copy + graphics + CMS.
  • A launch article for a blockchain attestation service — explaining technical infrastructure to developers and enterprise simultaneously.
Worked with
A major L1 blockchain foundation A national fact-checking org A public-radio science initiative A storytelling nonprofit A moving-image museum
Fit for Profound

Ideal for category creation + "marketing engineering" — turns technical/AI-native concepts into LinkedIn content non-experts share.

The Rationale

Why these two for Profound.

01

Category creation needs constant shipping on LinkedIn. Both are built for volume + quality.

02

One owns brand voice & calendar (Creator A); one owns technical translation for the AI / marketing-engineering category (Creator B). Complementary.

03

Both NYC-based → in-person content capture, not just remote ghostwriting.